Ford says new generation F-150 pickup trucks to go on sale in November

Ford Motor Co. displays a 2021 Ford F-150 pickup truck at the Rouge Complex in Dearborn, Michigan

By Joseph White

DEARBORN, Mich. (Reuters) – Ford Motor Co <F.N> said on Thursday it has begun production of the new generation F-150 pickup truck at its Dearborn, Michigan, facility, and expects the redesigned model to go on sale in November.

The new F-150 launch is “on time and on track,” Ford’s incoming Chief Executive Jim Farley said during an event Thursday at Ford’s Dearborn Truck plant.

Ford shares were up 2.3% in early trading.

The F-150 is Ford’s top selling vehicle and, along with other large pickups and commercial vans, generates the bulk of the company’s global profit.

Ford also confirmed plans to build an electric version of the F-150, which is expected to come to market by mid-2022.

Ford executives said the battery-electric version of the top selling truck will have a lifetime total cost of ownership that is roughly half that of the current gasoline-powered model. It also will include a large front trunk in place of an engine.

(Reporting by Joseph White in Dearborn, Mich., and Sanjana Shivdas in Bengaluru; Editing by Krishna Chandra Eluri, Nick Zieminski and Jonathan Oatis)